As of 1923 McCall's offered its own instruction sheet, called the “Printo-Gravure” after the company's patented printed patterns.

From "Make it yourself": home sewing, gender, and culture, 1890-1930 by Sarah A. Gordon

Creator(s)
Subjects
  • American: 1900-present
Citable Link
  • McCall's “Printo-Gravure” As of 1923 McCall's offered its own instruction sheet, called the “Printo-Gravure” after the company's patented printed patterns.