“Somewhere West of Laramie,” Saturday Evening Post 195 (June 23, 1923): 129. This advertisement became one of the most famous of the 1920s thanks to its emotional and romantic overtones. The car itself stood out as a low-slung convertible in contrast to the tall and boxy closed cars of the 1920s. Alfred Sloan called the closed car an “ungainly contraption.”

From Trust and power : consumers, the modern corporation, and the making of the United States automobile market by Sally H. Clarke