• With Grumman’s success, other companies involved in aluminum production saw an opening in a new market.

Aluminum Limited

From Canoes: A Natural History in North America by Mark Neuzil and Norman Sims


  • The Canadian firm Aluminum Limited, which became Alcan, promoted its product in this 1958 advertisement featuring a group of boys at camp. The company didn't make canoes; rather, it sold aluminum to companies that did so.
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  • History
  • Cultural Studies
  • Regional Studies
  • Literature
  • Native American Studies
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  • 1958
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