Turret Top Press in Fisher Body Factory, Grand Rapids, Michigan. With giant presses, the initial capital costs were much higher than the cost of tooling with wooden frames.

From Trust and power : consumers, the modern corporation, and the making of the United States automobile market by Sally H. Clarke

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Subjects
  • American: 1900-present
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  • Figure 5.5 Turret Top Press in Fisher Body Factory, Grand Rapids, Michigan. With giant presses, the initial capital costs were much higher than the cost of tooling with wooden frames.