Harley J. Earl is pictured driving the LaSalle, 1927. Earl was hired to run GM’s new styling department. He assisted managers who faced the dilemma of knowing that styling sold cars but were uncertain about which styles proved popular.

From Trust and power : consumers, the modern corporation, and the making of the United States automobile market by Sally H. Clarke

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  • American: 1900-present
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  • Figure 5.2 Harley J. Earl is pictured driving the LaSalle, 1927. Earl was hired to run GM’s new styling department. He assisted managers who faced the dilemma of knowing that styling sold cars but were uncertain about which styles proved popular.