Importing VW Bugs, 1962. As an affordable and sturdy vehicle, the Bug offered an important alternative to Detroit’s price ladder of brands.

From Trust and power : consumers, the modern corporation, and the making of the United States automobile market by Sally H. Clarke

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  • American: 1900-present
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  • Figure 7.4 Importing VW Bugs, 1962. As an affordable and sturdy vehicle, the Bug offered an important alternative to Detroit’s price ladder of brands.