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The maturing of multinational enterprise: American business abroad from 1914 to 1970
Mira Wilkins
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Frontmatter (page N/A)
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One. War and Crisis
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I. World War I (page 3)
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II. Difficulties Abroad, 1914-1920 (page 33)
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Two. The Nineteen-Twenties
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III. The Outlook (page 49)
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IV. The Conquest of Markets (page 60)
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V. Supply Strategies (page 92)
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VI. Others Abroad (page 129)
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VII. An Overview (page 138)
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Three. The Era of Depression
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VIII. Obstacles to Growth (page 167)
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IX. The Paradox of Oil (page 206)
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Four. World War II and Its Aftermath
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X. Before America's Entry (page 245)
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XI. Global War (page 261)
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XII. Recovery and Reconsideration, 1945-1954 (page 285)
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Five. The Contemporary Scene
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XIII. The Environment for Multinational Business, 1955-1970 (page 327)
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XIV. Multinational Enterprise, 1955-1970 (page 374)
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Six. Epilogue
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XV. International Business in Perspective (page 411)
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Bibliography (page 443)
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Notes (page 483)
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Index (page 567)
Citable Link
Published: 1974
Publisher: Harvard University Press
- 9780674863019 (ebook)
- 9780674554757 (hardcover)