Oldsmobile Automobile Dealership, circa 1905. As a franchise, dealers purchased cars from manufacturers and resold them to consumers. As such, the consumer lacked privity of contract with the manufacturer. (Note the sign on the second floor advertising Motor magazine.)

From Trust and power : consumers, the modern corporation, and the making of the United States automobile market by Sally H. Clarke

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Subjects
  • American: 1900-present
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  • Figure 2.2 Oldsmobile Automobile Dealership, circa 1905. As a franchise, dealers purchased cars from manufacturers and resold them to consumers. As such, the consumer lacked privity of contract with the manufacturer. (Note the sign on the second floor advertising Motor magazine.)