Walter P. Chrysler, 1924. Chrysler had mimicked GM’s marketing strategy, but he also counted on close ties to suppliers to break into the low-price, high-volume segment of the market.

From Trust and power : consumers, the modern corporation, and the making of the United States automobile market by Sally H. Clarke

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  • American: 1900-present
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  • Figure 3.3 Walter P. Chrysler, 1924. Chrysler had mimicked GM’s marketing strategy, but he also counted on close ties to suppliers to break into the low-price, high-volume segment of the market.