Alfred P. Sloan, Jr., stands in the first row, third from the left, 1928. Sloan established a price ladder of brands to bring order to the various companies that were held by General Motors.

From Trust and power : consumers, the modern corporation, and the making of the United States automobile market by Sally H. Clarke

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  • American: 1900-present
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  • Figure 3.2 Alfred P. Sloan, Jr., stands in the first row, third from the left, 1928. Sloan established a price ladder of brands to bring order to the various companies that were held by General Motors.