Ford Advertisement

From Canoes: A Natural History in North America by Mark Neuzil and Norman Sims

  • Advertising agencies picked up on the canoe’s attributes and tried to transfer them to their products, in this case new Ford motorcars in the 1960s.
  • History
  • Cultural Studies
  • Literature
  • Native American Studies
  • Regional Studies
  • ca. 1960s
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  • Canoes, as popular as they were, became symbols for benefits like quiet, smooth rides—on calm days, of course.