Chevrolet Impala, 1959. Although Chevrolet represented the bottom rung of GM’s price ladder of brands, the Impala was expensive and most of its new-car buyers were among the richest third of the population.

From Trust and power : consumers, the modern corporation, and the making of the United States automobile market by Sally H. Clarke

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  • American: 1900-present
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  • Figure 7.1 Chevrolet Impala, 1959. Although Chevrolet represented the bottom rung of GM’s price ladder of brands, the Impala was expensive and most of its new-car buyers were among the richest third of the population.