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Brandishing the First Amendment: Commercial Expression in AmericaTamara R. Piety 2012
Beginning with an evaluation of commonly evoked philosophical justifications for freedom of expression, Piety determines that, while these are appropriate for the protection of an individual's rights_,_ they should not be applied too literally to commercial expression because the corporate person is not the moral equivalent of the human person. She then gathers evidence from public relations and marketing, behavioral economics, psychology, and cognitive studies to show how overly permissive extensions of First Amendment protections to commercial expression limit governmental power to address some of the major social, economic, and environmental challenges of our time.
"The timeliness of the topic and the provision of original positions are sure to make the book a valuable contribution that should draw much attention."
—Kevin W. Saunders, Michigan State University