He Runs, She Runs: Why Gender Stereotypes Do Not Harm Women Candidates

Deborah Jordan Brooks

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Tables ix
Acknowledgments xi
CHAPTER 1 Introduction 1
CHAPTER 2 Theoretical Foundations 15
CHAPTER 3 How to Study Gender Stereotype Usage and Double Standards in Campaigns 39
CHAPTER 4 Descriptive Candidate Gender Stereotypes and the Role of Candidate Experience 59
CHAPTER 5 Tears and Anger on the Campaign Trail 82
CHAPTER 6 Unbinding the Double Bind 110
CHAPTER 7 Knowledge Gaffes 132
CHAPTER 8 Reassessing the Parity Problem 143
CHAPTER 9 A Bright Future for Women in Politics 163
APPENDIX 1 Text of Newspaper Treatments 177
APPENDIX 2 Questionnaire 185
APPENDIX 3 How the Public Responds to Each Behavior 188
APPENDIX 4 How the Public Responds to Candidate Experience 191
APPENDIX 5 Results for Candidate Experience * Candidate Gender 192
APPENDIX 6 Results for Candidate Gender (Control Group only) 194
APPENDIX 7 Results for Crying * Candidate Gender 195
APPENDIX 8 Results for Anger * Candidate Gender 196
APPENDIX 9 Results for Toughness * Candidate Gender 197
APPENDIX 10 Results for Lack of Empathy * Candidate Gender 198
APPENDIX 11 Results for Knowledge Gaffe * Candidate Gender 199
References 201
Index 217

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Published: 2013

Publisher: Princeton University Press

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