Table of Contents
- Frontmatter
- 1. FOUNDING OF THE FIRM (page 1)
- 2. MARSHALL FIELD: RISING YOUNG MERCHANT (page 9)
- 3. THE MAN AND THE OPPORTUNITY (page 15)
- 4. FIELD, LEITER AND COMPANY: RETAIL AND WHOLESALE (page 21)
- 5. YEARS OF TRIAL (page 38)
- 6. YEARS OF TRIAL (CONTINUED) (page 49)
- 7. PERSONNEL (page 61)
- 8. NEW HANDS AT THE HELM (page 83)
- 9. NEW HANDS AT THE HELM (CONTINUED) (page 105)
- 10. CUSTOMER SERVICES (page 121)
- 11. ADVERTISING (page 136)
- 12. THE NEW AND THE OLD (page 154)
- NOTES (page 179)
- BIBLIOGRAPHY (page 236)
- INDEX (page 244)