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The television will be revolutionized
Amanda D. Lotz
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Frontmatter
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Acknowledgments (page ix)
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Introduction (page 1)
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1 Understanding Television at the Beginning of the Post-Network Era (page 27)
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2 Television Outside the Box: The Technological Revolution of Television (page 49)
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3 Making Television: Changes in the Practices of Creating Television (page 81)
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4 Revolutionizing Distribution: Breaking Open the Network Bottleneck (page 119)
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5 Advertising after the Network Era: The New Economics of Television (page 152)
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6 Recounting the Audience: Integrating New measurement Techniques and Technologies (page 193)
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7 Television Storytelling Possibilities at the Beginning of the Post-Network Era: Five Cases (page 215)
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Conclusion: Still Watching Television (page 241)
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Notes (page 257)
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Selected Bibliography (page 295)
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Index (page 303)
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About the Author (page 321)
Citable Link
Published: c2007
Publisher: New York University Press
- 9780814752326 (ebook)
- 9780814752203 (paper)
- 9780814752197 (hardcover)