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The Obama victory: how media, money, and message shaped the 2008 election
Kate Kenski, Bruce W. Hardy and Kathleen Hall Jamieson
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Frontmatter
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Introduction (page 1)
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PART I. THE FORCES AND MESSAGES THAT PERVADED THE CAMPAIGN
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ONE: The Economy and the Unpopular Incumbent (page 13)
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TWO: McSame versus the Tax-and-Spend Liberal (page 27)
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THREE: McCain: Out of Touch/Too Old (page 53)
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FOUR: Obama: Not Ready to Lead (page 71)
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PART II. SHIFTS IN MOMENTUM: FIVE PERIODS
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FIVE: Period One: McCain Gains Energy (June 7-August 22) (page 109)
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SIX: Period Two: Impact of the Vice Presidential Selections and Conventions (August 23-September 9) (page 123)
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SEVEN: The Impact of Sarah Palin and Joseph Biden (page 149)
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EIGHT: Period Three: The Campaigns Confront the Economic Collapse (September 10-October 14) (page 175)
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NINE: Period Four: The McCain Surge (October 15-28) (page 203)
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TEN: Period Five: Be Very, Very Afraid/Be Reassured (October 29-November 4) (page 233)
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PART III. THE NEW CAMPAIGN LANDSCAPE
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ELEVEN: Absentee and Early Voting in the 2008 Campaign (page 251)
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TWELVE: Spending Differences and the Role of Microtargeting (page 265)
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THIRTEEN: The Effect of Messages (page 287)
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Afterword (page 303)
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Appendix (page 315)
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Notes (page 319)
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Index (page 369)
Journal Abbreviation | Label | URL |
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PoP | 10.1 (Mar. 2012): 183-184 | http://www.jstor.org/stable/23327100 |
PSQ | 126.3 (Fall 2011): 507-508 | http://www.jstor.org/stable/23056960 |
JAMST | 47.1 (Feb. 2013): 299-300 | http://www.jstor.org/stable/23352536 |
Citable Link
Published: 2010
Publisher: Oxford University Press
- 9780199779857 (ebook)
- 9780195399554 (hardcover)
- 9780195399561 (paper)