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Millennial makeover: MySpace, YouTube, and the future of American politics

Morley Winograd and Michael D. Hais

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Contents
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Frontmatter
Preface (page ix)
Acknowledgments (page xiii)
Introduction (page 1)
PART I CYCLES OF AMERICAN POLITICS
- 1 The Rise and Fall of Political Parties in America (page 11)
- 2 Idealist and Civic Eras in American History (page 30)
- 3 Politicians Love to Talk (page 50)
- 4 Meet the Millennials (page 66)
- 5 Millennials Will Spearhead the Coming Political Realignment (page 87)
PART II TRANSITION TO A NEW ERA
- 6 The Realignment Begins (page 111)
- 7 Winning without the Mother's Milk of Politics (page 124)
- 8 The Technology Tsunami (page 140)
- 9 Social Networks Will Change America's Political Map (page 156)
- 10 Winning the Technology Arms Race (page 174)
PART III THE NEW AMERICAN POLITICAL LANDSCAPE
- 11 Triggering a New America (page 191)
- 12 Who Will Party with Whom? (page 203)
- 13 Who Will Lead the Realignment? (page 220)
- 14 Rebuilding America's Civic Infrastructure (page 233)
- 15 Public Policy in a Millennial Era (page 247)
References (page 269)
Index (page 279)

Citable Link

Published: c2008

Publisher: Rutgers University Press

ISBN(s)

9780813545042 (paper)
9780813544663 (ebook)
9780813543017 (hardcover)

Subject

Film & Media Studies