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Packaging the presidency: a history and criticism of presidential campaign advertising
Kathleen Hall Jamieson
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Frontmatter
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Introduction (page xix)
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Chapter One Broadsides to Broadcasts (page 3)
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Chapter Two 1952: The Election of a Popular Hero (page 39)
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Chapter Three 1956: The Reelection of a Popular Hero (page 90)
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Chapter Four 1960: Competence, Catholicity, and the Candidates (page 122)
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Chapter Five 1964: Goldwater vs. Goldwater (page 169)
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Chapter Six 1968: The Competing Pasts of Nixon and Humphrey (page 221)
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Chapter Seven 1972: The President vs. The Prophet (page 276)
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Chapter Eight 1976: Integrity, Incumbency, and the Impact of Watergate (page 329)
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Chapter Nine 1980: "I'm Qualified to Be President and You're Not" (page 378)
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Chapter Ten 1984: Presidential Prerogatives; Presidential Preemptions (page 446)
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Chapter Eleven 1988: The Pit and the Paradise (page 459)
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Chapter Twelve 1992: Taxes and Trust (page 485)
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Conclusion (page 517)
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Notes (page 525)
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Bibliography (page 545)
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Index (page 569)
Journal Abbreviation | Label | URL |
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JAMST | 20.2 (Aug. 1986): 302-303 | http://www.jstor.org/stable/27554767 |
RSQ | 15.1/2 (Winter-Spring 1985): 35-37 | http://www.jstor.org/stable/3885795 |
AAAPSS | 481 (Sep. 1985): 188 | http://www.jstor.org/stable/1045160 |
Citable Link
Published: 1996
Publisher: Oxford University Press
- 9780195089424 (paper)
- 9780195089417 (hardcover)
- 9780199762415 (ebook)