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  3. Packaging the presidency: a history and criticism of presidential campaign advertising

Packaging the presidency: a history and criticism of presidential campaign advertising

Kathleen Hall Jamieson
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  • Contents

  • Reviews

  • Frontmatter
  • Introduction (page xix)
  • Chapter One Broadsides to Broadcasts (page 3)
  • Chapter Two 1952: The Election of a Popular Hero (page 39)
  • Chapter Three 1956: The Reelection of a Popular Hero (page 90)
  • Chapter Four 1960: Competence, Catholicity, and the Candidates (page 122)
  • Chapter Five 1964: Goldwater vs. Goldwater (page 169)
  • Chapter Six 1968: The Competing Pasts of Nixon and Humphrey (page 221)
  • Chapter Seven 1972: The President vs. The Prophet (page 276)
  • Chapter Eight 1976: Integrity, Incumbency, and the Impact of Watergate (page 329)
  • Chapter Nine 1980: "I'm Qualified to Be President and You're Not" (page 378)
  • Chapter Ten 1984: Presidential Prerogatives; Presidential Preemptions (page 446)
  • Chapter Eleven 1988: The Pit and the Paradise (page 459)
  • Chapter Twelve 1992: Taxes and Trust (page 485)
  • Conclusion (page 517)
  • Notes (page 525)
  • Bibliography (page 545)
  • Index (page 569)
Reviews
Journal AbbreviationLabelURL
JAMST 20.2 (Aug. 1986): 302-303 http://www.jstor.org/stable/27554767
RSQ 15.1/2 (Winter-Spring 1985): 35-37 http://www.jstor.org/stable/3885795
AAAPSS 481 (Sep. 1985): 188 http://www.jstor.org/stable/1045160
Citable Link
Published: 1996
Publisher: Oxford University Press
ISBN(s)
  • 9780195089424 (paper)
  • 9780195089417 (hardcover)
  • 9780199762415 (ebook)
Subject
  • Communications
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