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Radio active: advertising and consumer activism, 1935-1947
Kathy M. Newman
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Frontmatter
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List of Tables (page vii)
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Acknowledgments (page xi)
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Introduction. The Dialectic between Advertising and Activism (page 1)
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PART I. CULTURAL CRITICS IN THE AGE OF RADIO
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1. The Psychology of Radio Advertising: Audience Intellectual and the Resentment of Radio Commercials (page 17)
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2. "Poisons, Potions, and Profits": Radio Activists and the Origins of the Consumer Movement (page 52)
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PART II. CONSUMERS ON THE MARCH: CIO BOYCOTTS, ACTIVE LISTNERS, AND 'CONSUMER TIME'
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3. The Consumer Revolt of "Mr. Average Man": Boake Carter and the CIO Boycott of Philco Radio (page 81)
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4. Washboard Weepers: Women Writers, Women Listeners, and the Debate over Soap Operas (page 109)
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5. "I Won't Buy You Anything But Love, Baby": NBC, Donald Montgomery, and the Postwar Consumer Revolt (page 139)
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Conclusion. High-Class Hucksters: The Rise and Fall of a Radio Republic (page 166)
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Notes (page 193)
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Bibliography (page 213)
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Index (page 229)
Journal Abbreviation | Label | URL |
---|---|---|
TC | 46.4 (Oct. 2005): 825-827 | http://muse.jhu.edu/journals/technology_and_culture/v046/46.4smulyan.html |
EnS | 6.2 (Jun. 2005): 343-345 | http://muse.jhu.edu/journals/enterprise_and_society/v006/6.2cukier.html |
Citable Link
Published: c2004
Publisher: University of California Press
- 9780520936751 (ebook)
- 9780520223721 (hardcover)
- 9780520235908 (paper)