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Commerce in Color: Race, Consumer Culture, and American Literature, 1893-1933James C. Davis 2007
Both an influential literary study and an absorbing historical read, Commerce in Color proves that—in America—advertising, publicity, and the development of the modern economy cannot be understood apart from the question of race.
"A welcome addition to existing scholarship, Davis's study of the intersection of racial thinking and the emergence of consumer culture makes connections very few scholars have considered."
—James Smethurst, University of Massachusetts
James C. Davis is Assistant Professor of English at Brooklyn College.