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NBC: America's network
Michele Hilmes and Michael Henry
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Frontmatter
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List of Illustrations (page ix)
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Acknowledgments (page xi)
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PART ONE: Broadcasting Begins, 1919-38
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Introduction to Part One (Michele Hilmes, page 3)
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1 NBC and the Network Idea: Defining the "American System" (Michele Hilmes, page 7)
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2 "Always in Friendly Competition": NBC and CBS in the First Decade of National Broadcasting (Michael J. Socolow, page 25)
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3 Programming in the Public Interest: America's Town Meeting of the Air (David Goodman, page 44)
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4 Regulating Class Conflict on the Air: NBC's Relationship with Business and Organized Labor (Elizabeth Fones-Wolf and Nathan Godfried, page 61)
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PART TWO: Transitional Decades, 1938-60
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Introduction to Part Two (Michele Hilmes, page 81)
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5 Breaking Chains: NBC and the FCC Network Inquiry, 1938-43 (Christopher H. Sterling, page 85)
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6 Why Sarnoff Slept: NBC and the Holocaust (David Weinstein, page 98)
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7 Employment and Blue Pencils: NBC, Race, and Representation, 1926-55 (Murray Forman, page 117)
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8 NBC, J. Walter Thompson, and the Struggle for Control of Television Programming, 1946-58 (Mike Mashon, page 135)
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9 Talent Raids and Package Deals: NBC Loses Its Leadership in the 1950s (Douglas Gomery, page 153)
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PART THREE: NBC and the Classic Network System, 1960-85
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Introduction to Part Three (Michele Hilmes, page 171)
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10 NBC News Documentary: "Intelligent Interpretation" in a Cold War Context (Michael Curtin, page 175)
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11 What Closes on Saturday Night: NBC and Satire (Jeffrey S. Miller, page 192)
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12 The Little Program That Could: The Relationship between NBC and Star Trek (Máire Messenger Davies and Roberta Pearson, page 209)
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13 Sex as a Weapon: Programming Sexuality in the 1970s (Elana Levine, page 224)
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14 Saturday Morning Children's Programs on NBC, 1975--2006: A Case Study of Self-Regulation (Karen Hill-Scott and Horst Stipp, page 240)
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PART FOUR: NBC in the Digital Age, 1985 to the Present
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Introduction to Part Four (Michele Hilmes, page 259)
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15 Must-See TV: NBC's Dominant Decades (Amanda D. Lotz, page 261)
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16 Creating the Twenty-first-Century Television Network: NBC in the Age of Media Conglomerates (Christopher Anderson, page 275)
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17 Life without Friends: NBC's Programming Strategies in an Age of Media Clutter, Media Conglomeration, and TiVo (Kevin S. Sandler, page 291)
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18 Network Nation: Writing Broadcasting History as Cultural History (Michele Hilmes and Shawn VanCour, page 308)
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NBC Time Line (page 323)
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Bibliography (page 331)
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Notes on Contributors (page 343)
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Index (page 347)
Citable Link
Published: c2007
Publisher: University of California Press
- 9780520940604 (ebook)
- 9780520250796 (hardcover)
- 9780520250819 (paper)