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Hybridity, or The Cultural Logic of GlobalizationMarwan M. Kraidy
Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture-called critical transculturalism-which uses hybridity as its core concept, but in addition, provides a practical method for examining how media and communication work in international contexts.
- 9781592131433 (hardcover)
- 9781592131457 (ebook)
- 9781592131440 (paperback)