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Hybridity, or The Cultural Logic of Globalization
Marwan M. KraidyKraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture-called critical transculturalism-which uses hybridity as its core concept, but in addition, provides a practical method for examining how media and communication work in international contexts.
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Cover Page
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Title Page
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Copyright Page
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Contents
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Preface
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Acknowledgments
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Chapter 1 - Cultural Hybridity and International Communication
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Chapter 2 - Scenarios of Global Culture
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Chapter 3 - The Trails and Tales of Hybridity
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Chapter 4 - Corporate Transculturalism
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Chapter 5 - The Cultural and Political Economies of Hybrid Media Texts
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Chapter 6 - Structure, Reception, and Identity: On Arab-Western Dialogism
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Chapter 7 - Hybridity without Guarantees: Toward Critical Transculturalism
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Notes
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Bibliography
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Index
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- 9781592131433 (hardcover)
- 9781592131457 (ebook)
- 9781592131440 (paperback)