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Hallyu 2.0: The Korean Wave in the Age of Social MediaSangjoon Lee and Abé Mark Nornes, editors 2015
Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.