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  2. Show Sold Separately: Promos, Spoilers, and Other Media Paratexts

Show Sold Separately: Promos, Spoilers, and Other Media Paratexts

Jonathan Gray
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It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or “paratexts,” that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show.

Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for The Lord of the Rings, spoilers for Lost, the opening credits of The Simpsons, Star Wars actions figures, press reviews for Friday Night Lights, the framing of Batman Begins, the videogame of The Thing, and the trailers for The Sweet Hereafter. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.

  • Cover
  • Title Page
  • Copyright
  • Dedication
  • Contents
  • Acknowledgments
  • Introduction: Film, Television, and Off-Screen Studies
  • 1 From Spoilers to Spinoffs: A Theory of Paratexts
  • 2 Coming Soon! Hype, Intros, and Textual Beginnings
  • 3 Bonus Materials: Digital Auras and Authors
  • 4 Under a Long Shadow: 117 Sequels, Prequels, Pre-Texts, and Intertexts
  • 5 Spoiled and Mashed Up: Viewer-Created Paratexts
  • 6 In the World, Just Off Screen: Toys and Games
  • Conclusion: “In the DNA”: Creating across Paratexts
  • Notes
  • Index
  • About the Author
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Published: 2017
Publisher: New York University Press
ISBN(s)
  • 9780814731949 (hardcover)
  • 9780814731956 (paper)
Subject
  • Cultural Studies
  • Media Studies

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In this film clip from the movie Batman Begins Bruce Wayne (played by actor Christian Bale) and Ducard (played by actor Liam Neeson) are fighting on an iced-over lake in the mountains using swords. Ducard knocks Bruce Wayne down multiple times as Bruce Wayne fails to adequately defend himself until finally he succeeds in knocking Ducard down and Ducard is pleased.

Clip from Batman Begins, video

From Chapter 4: Under a Long Shadow: Sequels, Prequels, Pre-Texts, Intertexts

Bruce Wayne is laid low and punished by Ducard in Batman Begins, paying for the crimes of Batman and Robin while earning his right to be Batman.

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