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  2. Show Sold Separately: Promos, Spoilers, and Other Media Paratexts

Show Sold Separately: Promos, Spoilers, and Other Media Paratexts

Jonathan Gray
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It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or “paratexts,” that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show.

Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for The Lord of the Rings, spoilers for Lost, the opening credits of The Simpsons, Star Wars actions figures, press reviews for Friday Night Lights, the framing of Batman Begins, the videogame of The Thing, and the trailers for The Sweet Hereafter. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.

  • Cover
  • Title Page
  • Copyright
  • Dedication
  • Contents
  • Acknowledgments
  • Introduction: Film, Television, and Off-Screen Studies
  • 1 From Spoilers to Spinoffs: A Theory of Paratexts
  • 2 Coming Soon! Hype, Intros, and Textual Beginnings
  • 3 Bonus Materials: Digital Auras and Authors
  • 4 Under a Long Shadow: 117 Sequels, Prequels, Pre-Texts, and Intertexts
  • 5 Spoiled and Mashed Up: Viewer-Created Paratexts
  • 6 In the World, Just Off Screen: Toys and Games
  • Conclusion: “In the DNA”: Creating across Paratexts
  • Notes
  • Index
  • About the Author
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Published: 2017
Publisher: New York University Press
ISBN(s)
  • 9780814731949 (hardcover)
  • 9780814731956 (paper)
Subject
  • Cultural Studies
  • Media Studies

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A satirical video from Onion News Network between newsroom anchor Michael Bannon and reporter Rorey Covey, discussing the 'controversy' around Paramount Pictures' plan to adapt the beloved Iron Man trailer into a full, feature-length motion picture.

Iron Man trailer Onion News Network Story, video

From Introduction: Film, Television, and Off-Screen Studies

A satirical video from Onion News Network about plans to adapt the Iron Man trailer into a feature-length film.

A video trailer for The Simpsons Game from 2007, parodying WWII war game trailers like those for Medal of Honor, in which various Simpsons characters fly planes, drop bombs, and shoot guns.

Medal of Homer advertisement for The Simpsons Game, video

From Introduction: Film, Television, and Off-Screen Studies

Medal of Homer, a trailer for The Simpsons Game that parodies WWII video game trailers.

A video trailer for The Simpsons Game from 2007, parodying Grand Theft Auto video game trailers, showing scenes of various Simpsons characters committing criminal acts while the song "Rock You Like a Hurricane" by Scorpions plays in the background.

Grand Theft Scratchy advertisement for The Simpsons Game, video

From Introduction: Film, Television, and Off-Screen Studies

Grand Theft Scratchy, a trailer for The Simpsons Game that parodies Grand Theft Auto video game trailers.

A video trailer for The Simpsons Game from 2007, parodying EverQuest video game trailers, depicting various Simpsons characters in a fantasy world fighting dragons and magical creatures.

Neverquest advertisement for The Simpsons Game, video

From Introduction: Film, Television, and Off-Screen Studies

Neverquest, a trailer for The Simpsons Game that parodies EverQuest video game trailers.

A video trailer for The Simpsons Game, parodying Pokémon and other Japanese games, depicting Homer and Lisa Simpson in a Japanese cartoon-style land, fighting various enemies.

Super Happy Fun Fun advertisement for The Simpsons Game, video

From Introduction: Film, Television, and Off-Screen Studies

Super Happy Fun Fun, a trailer for The Simpsons Game that parodies Japanese-style video game trailers.

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