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a tumblr book: platform and cultures
Allison McCracken, Alexander Cho, Louisa Stein, and Indira Neill Hoch, editors
Open Access
This book takes an extensive look at the many different types of users and cultures that comprise the popular social media platform Tumblr. Though it does not receive nearly as much attention as other social media such as Twitter or Facebook, Tumblr and its users have been hugely influential in creating and shifting popular culture, especially progressive youth culture, with the New York Times referring to 2014 as the dawning of the "age of Tumblr activism."
Perfect for those unfamiliar with the platform as well as those who grew up on it, this volume contains essays and artwork that span many different topics: fandom; platform structure and design; race, gender and sexuality, including queer and trans identities; aesthetics; disability and mental health; and social media privacy and ethics. An entire generation of young people that is now beginning to influence mass culture and politics came of age on Tumblr, and this volume is an indispensable guide to the many ways this platform works.
Perfect for those unfamiliar with the platform as well as those who grew up on it, this volume contains essays and artwork that span many different topics: fandom; platform structure and design; race, gender and sexuality, including queer and trans identities; aesthetics; disability and mental health; and social media privacy and ethics. An entire generation of young people that is now beginning to influence mass culture and politics came of age on Tumblr, and this volume is an indispensable guide to the many ways this platform works.
This Open Access edition is made available through financial support from Depaul University, Middlebury College, and the University of California President's Postdoctoral Fellow's Research Fund
Citable Link
Published: 2020
Publisher: University of Michigan Press
- 978-0-472-90129-6 (open access)
- 978-0-472-07456-3 (hardcover)
- 978-0-472-05456-5 (paper)
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- Chapter 12
- Chapter 27
- Chapter 31
- Chapter 47
- Chapter 62
- Chaptter 61
- Chapter 74
- Staff Gallery6
- Chapter 102
- Chapter 121
- Chapter 134
- Chapter 162
- Chapter 178
- Chapter 183
- Chapter 192
- Fan Art Gallery6
- Chapter 203
- Chapter 231
- Chapter 243
- Chapter 253
- Chapter 271
- Chapter 292
- Chapter 303
- Chapter 311
- Chapter 324
- Chapter 332
- Chapter 343
- Original Art Gallery8
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