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  2. Race Appeal: How Candidates Invoke Race in U.S. Political Campaigns

Race Appeal: How Candidates Invoke Race in U.S. Political Campaigns

Charlton D. McIlwain and Stephen M. Caliendo 2011
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  • Table of Contents

  • Stats

  • Cover Page
  • Title Page
  • Copyright Page
  • Dedication Page
  • Contents
  • Acknowledgments
  • Introduction. The Political Landscape of Race-Based Appeals
  • Part I - The Empirical Evidence on Race Appeals
    • 1 - Producing Race Appeal: The Political Ads of White and Minority Candidates
    • 2 - The Advantages and Disadvantages of Deploying Racist Appeals among Black and White Voters
    • 3 - Neither Black nor White: The Fruitless Appeal to Racial Authenticity
    • 4 - Competing Novelties: How Newspapers Frame the Election Campaigns of Blacks, Latinos, and Asian Americans
  • Part II - Case Studies in Race Appeal
    • 5 - Racializing Immigration Policy: Issue Ads in the 2006 Election
    • 6 - Harold Ford Jr., Mel Martinez, and Artur Davis: Case Studies in Racially Framed News
    • 7 - Barack Obama, Race-Based Appeals, and the 2008 Presidential Election
  • Epilogue. Racialized Campaigns: What Have We Learned, and Where Do We Go from Here?
  • Notes
  • References
  • Index
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