WEBVTT

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The reason it started was my biggest frustration with blogging 

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was that I was constantly having to go run Google searches, 

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switch out of the app I was writing in, run the search, 

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come back, paste the link, give it a title, 

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and all the formatting and all of that was just becoming—

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I realized that half of my blogging time, 

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and this was when I was writing for TUAW, 

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and it was actually, time was more of the essence in getting the blog post out—

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and being able to just highlight text and have the link inserted 

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without ever leaving my application was a huge, huge deal for me.