• The Kansas-based outdoors company Coleman was a formidable competitor in the low-end canoe market by the 1970s.

Coleman Advertisement

From Canoes: A Natural History in North America by Mark Neuzil and Norman Sims

Info

  • This advertisement from 1978 shows its polyethylene boats and touts its toughness and low price, comparing itself favorably to aluminum boats. The company eventually sold the brand to Pelican Boats.
Subjects
  • Regional Studies
  • History
  • Literature
  • Cultural Studies
  • Native American Studies
Date
  • 1978
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