• The Kansas-based outdoors company Coleman was a formidable competitor in the low-end canoe market by the 1970s.

Coleman Advertisement

From Canoes: A Natural History in North America by Mark Neuzil and Norman Sims

  • This advertisement from 1978 shows its polyethylene boats and touts its toughness and low price, comparing itself favorably to aluminum boats. The company eventually sold the brand to Pelican Boats.
  • History
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  • 1978
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