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The American Automobile Industry: Rebirth or Requiem?Robert E. Cole, Editor 1984 Open access edition funded by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program
It was not until the March 1984 conference that definite change in tone became apparent. By this time, it was clear that the industry was beginning to reap the fruits of its efforts. As Paul McCracken notes in his remarks, the market for new cars was manifesting its traditional high-geared response to improved business conditions, and the voluntary trade restraints were contributing to the ability of the industry to take advantage of this renewed prosperity. In addition, those who know the industry well knew that the major improvements in quality and productivity had been made, and many of the changes responsible for these improvements seem unlikely to be reversed. All this was much on the minds of speakers and participants during the March conference. The various speakers presented an image of people who thought that they were pretty much on the way toward addressing successfully their internal problems of productivity, quality, and marketing. All that remained was to dispose of the external factors that prevented the, from competing on that well-known if elusive "level playing field." [ix]
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