Iron Man trailer Onion News Network Story, video
From Introduction: Film, Television, and Off-Screen Studies
It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or “paratexts,” that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show.
Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for The Lord of the Rings, spoilers for Lost, the opening credits of The Simpsons, Star Wars actions figures, press reviews for Friday Night Lights, the framing of Batman Begins, the videogame of The Thing, and the trailers for The Sweet Hereafter. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.
From Introduction: Film, Television, and Off-Screen Studies
A satirical video from Onion News Network about plans to adapt the Iron Man trailer into a feature-length film.
From Introduction: Film, Television, and Off-Screen Studies
Medal of Homer, a trailer for The Simpsons Game that parodies WWII video game trailers.
From Introduction: Film, Television, and Off-Screen Studies
Grand Theft Scratchy, a trailer for The Simpsons Game that parodies Grand Theft Auto video game trailers.
From Introduction: Film, Television, and Off-Screen Studies
Neverquest, a trailer for The Simpsons Game that parodies EverQuest video game trailers.
From Introduction: Film, Television, and Off-Screen Studies
Super Happy Fun Fun, a trailer for The Simpsons Game that parodies Japanese-style video game trailers.
From Chapter 2: Coming Soon! Hype, Intros, and Textual Beginnings
A poster for the film Walking Tall featuring The Rock. Design by Diane Reynolds-Nash.
From Chapter 2: Coming Soon! Hype, Intros, and Textual Beginnings
A poster for the film Baby Mama, featuring Tina Fey and Amy Poehler. Design by Crew Creative Advertising. Photography by Mary Ellen Matthews.
From Chapter 2: Coming Soon! Hype, Intros, and Textual Beginnings
A poster for the 2010 remake of the film Nightmare On Elm Street. Design by Ignition and LA. Photography by Peter Tangen.
From Chapter 2: Coming Soon! Hype, Intros, and Textual Beginnings
A poster for the film Bachelor Party. Design by B.D. Fox Independent.
From Chapter 2: Coming Soon! Hype, Intros, and Textual Beginnings
A poster for the film Serendipity, featuring John Cusack and Kate Beckinsale.